About Vice Financial
Invest in your next generation.
A practice focused on one thing: preparing the next generation to understand, receive, and steward the wealth their families are building.
Meet the founder
Connor Vice
I founded Vice Financial because receiving money can change people for the worse. The love of money is the root of all sorts of evil and it can cause people to lose touch with themselves, others, and God if unaddressed.
Most wealth advisory firms manage assets. Very few prepare the people who will inherit them.
The reason this firm exists is to prepare the next generation to hold wealth without losing themselves.
Background
The path that led here.
I studied financial planning at Texas A&M, then served a year as a minister in the Assemblies of God before spending a year as a teller at First Financial Bank. The ministry shaped how I think about character, calling, and stewardship. The bank taught me less about markets than about people because tellers see the inheritances arrive and the small daily choices that determine where they go. I founded Vice Financial in 2025 to bring those threads together: formal training in finance, a human view of money from inside the system, and Kingdom-minded attention to the deep things money does to a person.
Founding Story
Why I started this practice.
As a young kid, my friends and I were free. We expressed ourselves, enjoyed each other, and appreciated what we had in the moment. Over time, as my peers learned about money, they became enamored by the things it could get them, the pain it could help them avoid, the status they could attain. Their focus became fixated on accumulating money and trying to be someone. Preventing them from enjoying the things given to them as their birthright.
In this process, negative things like stress, greed, and anxiety entered their lives. Leaving them worse than before. I noticed my peers start acting out in ways that were not true to the real version of themselves. That observation then led me to realize that when adults acted out and mistreated each other, the same underlying thing was going on with them. My compassion was stirred up, and I wanted to help people return to the wealth and freedom they previously possessed.
I learned there is a passage in the Bible that says the love of money is the root of all sorts of evils. My eyes were opened to recognize it was the phenomenon I had noticed as a kid. My classmates fell in love with money, became enamored by it, and evil things entered their lives. Inspired by this experience, I set out to help people accumulate money without being consumed by the idea of money. To return from the love of money, and its fruits, to the love of the Father, and its fruits. This is what led to the inception of Vice Financial.
Why this niche
The gap no one was filling.
I am passionate about this because wealth reveals and amplifies whatever is already in a person. Handed to someone unprepared, it can pull them away from themselves, from others, and from God. Our work is to prepare your children and/or grandchildren to steward wealth rather than be carried away by it.
That preparation is deeply practical, too. In addition to helping them understand what they're inheriting and how to step into stewardship, we coach the real skills of handling money: budgeting, saving with intention, building credit, minimizing debt, giving generously, and making sound financial decisions with confidence.
Estate attorneys, family-office advisors, and wealth managers whose practice doesn't include next-generation work — please reach out. We welcome referral relationships with practitioners we trust.
Ready to Begin?
The conversation starts with an application.
Tell us about your family, your timeline, and what you're hoping for. We'll respond personally within two business days.
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